A 360° visual identity for a French cheese shop in Barcelona.

The identity

The identity draws from traditional French cheesemongers: hand-painted signs, imperfect lines, familiar symbols. A hand-drawn goat becomes the central figure, anchoring a visual language that feels both nostalgic and immediate.

Rather than recreating the past, the system shifts it slightly. Softer, more fluid, closer to a contemporary bistro than a heritage shop.